The platform is rolling out a fresh option that allows them to lessen the volume of AI-made content appearing in their feeds. This move comes as the company revealed that it now features over 1 billion AI videos.
Trial and Implementation
The new functionality is being tested over the next few weeks before a widespread release. This shift coincides with a increase in AI-generated material, driven by new AI video creators.
The Broader AI Trend
It has been noted that nearly 10% of the most rapidly expanding video streams on another major platform exclusively feature content made by AI. A considerable share of this material is deemed low-quality AI content, a term for inferior, factory-style content that is typically nonsensical or bizarre.
“We know from our community that a lot of users appreciate content made with AI tools, from AI artwork to science explainers, and we aim to give people the option to increase or decrease of that, based on their own choices,” stated a company executive.
Scale of AI Content
The service shared that there are currently 1.3 billion videos on its app identified as artificially created. In total, in excess of 100 mn media items are uploaded to the app each day, making clips made by AI a minor part of its overall inventory.
User Control Features
Members will be able to limit or boost the amount of artificial media they view by using the “manage topic” setting in the application and selecting AI-made media. Further subjects that currently be adjusted under the setting encompass politics, clothing, aesthetics, and choreography.
AI Disclosure Rules
Its rules require content makers to label lifelike artificially created content, and it forbids malicious fake videos of well-known individuals or critical incidents. Any believable AI-generated clip that is unmarked can be taken down under its community policies.
Furthermore, the service will from now on apply an artificially created watermark to content produced via its built-in AI features, or detected by an collaborative effort for identifying content made by AI. This measure is intended to help prevent users from seeking to circumvent the disclosure requirement.
Responsible AI Funding
TikTok is additionally launching a $2 million awareness program for experts and groups to produce informative material about ethical AI use. This project will benefit educational bodies focused on educating computer science.
Platform Protection
The platform has supported its content review process, amid controversy over proposals to lay off a large number of safety staff in the UK. It is expected to eliminate 439 jobs in its user protection department in its British office, with worker representatives and online safety experts expressing worry that staff are being displaced by machine-led review.
A company official clarified that staff-based oversight would remain essential, but artificial intelligence can protect employees by filtering out the most distressing content ahead of it gets reviewed by people. TikTok announced a 76% decrease in explicit and harmful content seen by human moderators over the last 12 months due to reliance on its machine learning processes.
“We think that it’s essential to balance people and machines to keep the platform safe,” she said. “We’ll have humans as involved in the system, but we further consider it’s extremely critical to reduce exposure to harmful content as quickly as possible, which is the area in which a significant AI assistance is making a difference process content quickly.”
